MAS - 2024 - Tokyo, Japan
Client: Qiddiya Gaming
Role: Group Creative Director

At Tokyo Game Show, attendees entered UBAR—a glowing cyberpunk world pulsing with DJ sets, interactive alleyways, and loyalty-driven challenges. Players created digital hacker tags, uncovered rewards, and decoded hidden cheat codes across claw machines, meet-and-greets, fashion from the Qiddiya game, and a giant fate-deciding robot. Our stage hosted nonstop talk shows and the Metawurst food truck kept the energy high. The journey culminated at the central neon Core Tree, where top hackers earned exclusive prizes—including metallic bucket hats, gaming gear, and a one-of-a-kind custom mini Sentinel robot.