MAS - 2022 - Indio, CA
Client: YouTube
Role: Creative Direction

Over two weekends, unmatched vibes returned to Coachella at YouTube’s Artist Lounge with over 30,000 VIP guests. Whether escaping the desert heat or feeling like a hottie with Megan Thee Stallion, stars like 21 Savage, Carly Rae Jepsen, and Danny Elfman rejuvenated their day with kegs of kombucha, cold brew, and ice-cold popsicles. With a sunken pool lounge, live broadcasting station, and three trendy hangout spots—YouTube celebrated the best of music and created the go-to place for celebrities and their friends.