MAS - 2024
Unrealized Proposal
Role: Creative Direction

This unrealized proposal envisioned a flexible, multi-layered destination for gamers and esports fans—created in collaboration with the community itself—to foster connection, inspiration, and immersion in gaming culture. At its heart, the design featured a sweeping LED mesh façade powered by Unreal Engine, displaying generative, AI-driven motion art fueled by real-time gaming data. The result: a living, breathing canvas reflecting the scale and energy of the global gaming community. Built with modular programming and content capabilities, the structure was designed to adapt to any location or event, enabling seamless transformation and maximum impact wherever it appeared.