MAS - 2019 - Indio, CA
Client: YouTube Music
Role: Creative Direction

YouTube Music came to MAS with the objective of creating a lounge in the artist compound at Coachella that would serve as a cool and comfortable oasis for celebrities and VIP’s. Overall, 20,000+ guests visited, chilled out, grabbed a slice of pizza, and watch live feeds of performances in our lounge. Thirty publications wrote about the Artist Lounge, further amplifying YouTube Music’s brand voice as a relevant culture-maker.

Metrics:
Wknd 1 Guests - 10,367
Wkdn 2 Guests - 9,873
Popsicles - 9,600
Slices of Pizza - 1,872
Kegs of Nitro Brew - 21
Kegs of Kombucha - 22