MAS - 2022 - New York, NY
Client: YouTube
Role: Creative Direction

YouTube didn't let a few years apart get in the way of meaningful connections. After COVID, they made a bold comeback at EduCon 2022, determined to unite the Learning Creator community like never before. We helped spotlight the community and gave creators the reins with an "unconference" that blended YouTube's newest tools and products with a grand celebration in NYC. Here, a marching band welcome moment, insightful breakouts, and genuine connections made learning exciting, engaging, and flat-out celebratory.