MAS - 2022 - Las Vegas, NV
Client: Dell
Role: Creative Direction

After two years of being entirely virtual, Dell Technologies World, Dell Technologies’ flagship event, would return to Las Vegas in 2022. Bringing people together again required a total transformation of the conference experience—our new world demanded a new approach. Pre-pandemic tactics were obsolete; attendees would now be in-person, virtual, or both. Recognizing that a standard approach wouldn’t cut it, we took the event down to the studs and completely reimagined what it could be.

Together with our clients, we envisioned a totally fresh, brand-elevating conference experience: a celebratory experience steeped in FOMO and fun; a progressive experience anchored in cutting-edge tech solutions and digital optimism; an authentic experience that would inspire deeper connections and engage attendees in exciting new ways.

Metrics:
9 million people worldwide participated virtually
16,300 in-Person & digital customer/partner attendees
97% said Dell Technologies World met or exceeded expectations