MAS - 2023 - New York, NY
Client: Google & YouTube
Role: Creative Direction

At Advertising Week New York 2023, we collaborated with Google Ads Marketing to demystify AI for marketers and fuel excitement about the future of strategic media placement powered by Google AI. Our brand activation, the Google AI Pit Stop, transformed the abstract concept of AI into a tangible, interactive experience, effectively placing marketers in the driver's seat.  This activation included “a peek under the hood” of 3D-printed car models featuring AI-driven case studies, and a race simulator, "Drive to Thrive". And thanks to a partnership with McLaren Racing, attendees enjoyed a photo op and a “speedy” AI driver’s license linked to Google AI tools.