MAS - 2024 - Boston, MA
Client: Qiddiya Gaming
Role: Group Creative Director

At PAX East, we gave players a first look at Qiddiya Gaming through four genre-based digital medallions—mysterious, interactive zones that powered up RFID bands and unlocked epic rewards. Each day, players tapped into the zone that called to them, then returned to see if they’d been chosen for the ultimate prize. By afternoon, lines wrapped around the booth, and each win sparked major fanfare. A built-in streaming booth brought top influencers into the mix for surprise streams and meet-and-greets, keeping the energy high and the crowd buzzing.