MAS - 2022 - Brooklyn, NY
Client: Google
Role: Creative Direction

We helped Google take its annual consumer product launch event across the river to Williamsburg and spread it across its brand new store and a music venue. Attendees gathered at National Sawdust for the keynote and product reveal, before we completely flipped the room in five minutes to create a hands-on sandbox experience. A block away at the Google Store were even more experiences centered around showcasing the latest product features. And because we knew that getting that perfect product shot was critical to the press, we created display vignettes for each color story where they could take the perfect photo.