MAS - 2022
Client: Dell - Alienware
Role: Creative Director

Pushing past the average product page, we generated hype for Alienware’s new peripherals launch by empowering gamers with a microsite adventure & social media activation.

We designed, built, and managed a futuristic microsite that brought gamers into a vibrant Alienware world where interactive challenges and secret prizes awaited. Each week a series of new games and challenges were dropped, encouraging gamers to come back and unlock new rewards. Prizes included never-before-seen Alienware inspired digital fashion pieces (think streetwear meets cyberpunk) that gamers could try on and show off via Snap’s AR Lens.