MAS - 2022 - Indio, CA
Client: YouTube
Role: Creative Direction

Turning desert glamping into a content creation playground, we dazzled six YouTube Shorts Creators with a Coachella experience like never before. For Weekend 1, this luxe oasis inspired Creators (and their festie besties) with exclusive offerings like glam squads, a 24/7 concierge service, private stage rides, content with the Wheel of Short Decisions, and  A/C in their curated vans. Fostering brand love, we pampered six YouTube Creators and gave their fans intimate, behind-the-scenes Shorts at the biggest festival of the year.