MAS
Client: YouTube
Role: Creative Direction

We’ve shaped YouTube’s annual Creator Summits into flagship gatherings for the platform’s top talent—now expanded to include vertical-specific experiences like the Black Creator Summit. By curating meaningful conversations with YouTube execs, spotlighting standout speakers like Kris Jenner, and infusing each summit with offbeat community moments and lively celebrations, we’ve helped turn these events into powerful engines of inspiration, connection, and creator recognition.