MAS - 2023 - Anaheim, CA
Client: YouTube
Role: Creative Direction

At VidCon, we curated an experience highlighting YouTube’s shopping product that allowed fans to shop with their favorite creators. To bring this to life, MAS created an 8,000 sq foot department store with over 2,000 products to give away. Our onsite SLAY-TMs provided attendees both pointed content and the opportunity to “spend” in our store on products promoted by their favorite creators. The space welcomed over 10k visitors in 3 days and touted the highest foot traffic at Vidcon this year!

Metrics:
9,000+ customers
250+ custom product tags created
3 drops per day
13 pieces of custom merch designed